Syncing your point of sale data in to Sprout to gain access to sales, spend and loyalty allows you to talk to customers with precision based on their spend behaviour with your venue, brand or group. Understanding which customer has spent what amount, on which product, when and the frequency of this spend is important in setting the right marketing automation rules and triggers.
Integrating your reservation or booking system into Sprout let's you talk to customers based on their frequency of visits, last visit date, booking date, etc. A regular customer visiting your venue but haven't seen them in a while? Let Sprout trigger a 'we miss you' to them. Equally, find out additional information from the booking such as preferences, party-sizes and more to really tailor your message.
Your customers may arrive at your business without previous intentions. Engaging with these customers is crucial both during their visit, but also after they leave. Syncing data from your Wi-Fi tool allows you to capture visit data and speak to customers both as a thank you immediately after they have left or in the near future.
Aggregating your other ancillary platforms, such as ticketing, gift voucher or eCommerce platforms such as Shopify purchases, helps complete the profile of your customers including which event / product they have purchased or when and how often they purchase. Based on this data, Sprout allows you to develop relationships with your most loyal customers, ultimately converting them into advocats.