Every brand has customer data sitting in various tools, products, apps or platforms. Sprout joins all your customer in the one single place to allow the best conversations to take place with your customers, all based on their specific life-cycle with your brand.
Once all your customer data has been aggregated, it’s time to begin leveraging it to create rules, triggers and journeys allowing you to speak to the right person at the right time.
The value of combining data sets from various sources and setting the right set of rules, conditions and triggers is that you are able to speak to a customer at the right time. Whether it’s high spenders, those we haven’t seen for a while or those which are valuable to us and we’d like to acknowledge, Sprout provides us with the perfect visual drag’n’drop automation builder to place customer engagement on autopilot.
Some examples of popular automations:
Integrating with other platforms isn’t always easy. It requires access to a developer or engineer, equipped with the right technical knowledge on APIs, security and a good understanding of data fields and how they work between systems. So that you can feel confident in achieving results rather than setting up the infrastructure, our philosophy is that this must be a ‘done-for-you’ service so that can put you in the best position to begin capturing customer data, aggregating it and leveraging it via intelligent messaging and communicaiton.
The possibilities of who can receive which message and at what point in time is endless. You may not know where to start and that’s where we come in to guide you along the path of success, borrowing from inside knowledge on what thousands of marketers, venues and brands globally have worked on which has been successful. Being fortunate to sit in the middle of millions of campaigns and billions of messages, we’re able to study what works, what doesn’t, for which customer demographic and upon which conditions and criteria.
We’d love to share this knowledge with you by providing you a platform, ‘done-for-you’ integrations and a team to lean on for advice and guidance on navigating the somewhat complex task of generating value from your customers and audience.
Comparing against other platforms?
Here’s a simple list of why you should consider Sprout as the platform powering your customer database management, your data capture, email/sms marketing, automated messaging and universal source of truth for all customer data.
Moving over your database, templates, unsubscribe data and everything else that may seem daunting is common daily practice for us. Unlike larger hardware based commitments, moving over to Sprout as a smarter CRM and marketing automation tool is done with ease and comfort in days. Not weeks or months. And you also gain a complimentary data cleanup service performed as part of your onboarding. How great is that?